A custom lettermark and full website build for a Minnesota lawn care company — from generic clip art to a brand with real identity.

client

scope

tools

Martinez Lawncare

Brand Identity + Website

VS Code, Photoshop, Illustrator

Martinez Lawncare is a real Minnesota-based company that needed a web presence.

I designed and developed their website from scratch using VS Code, Photoshop, and Illustrator. The site is currently awaiting approval before going live.

mood board

The color palette was inspired by the nature of their work and the seasons they serve — earthy greens for the lush lawns, warm amber for the energy and dedication they bring, soft sage for a clean and balanced feel, and a touch of steel blue to represent their snow removal services in the winter months.

Primary Logo

As part of the project, I also redesigned their logo. The original used a generic lawn mower graphic, so I created a custom lettermark as a part of a full brand identity — an original ‘M’ that incorporates their lawn mower in a unique, branded way.

Secondary Logo

This secondary logo variation is designed for situations where a horizontal lockup works better than the primary mark — ideal for signage and wide-format placements.

Submark Logo

The most versatile version of the brand — perfect for embroidery, social media, and small-scale applications where the full logo would be too detailed.

The Website

The finished homepage brings the new brand to life — clean, professional, and easy for customers to navigate.