Leonor-Headshot

About

Hi, I’m Leonor.

I design websites and brands that feel beautiful, clear, and built with purpose.

I’m a bilingual web designer, brand designer, and illustrator based in Saint Paul, Minnesota. My background spans advertising, marketing, education, graphic design, and front-end development — experiences that shaped the creative path that brought me here.

FEATURE PROJECTS

Beauty matters. So does strategy.

I believe a beautiful website should do more than look good. It should help people understand your business, trust what you offer, and know what to do next.

That’s why I think about the whole picture: how your brand feels, how your message reads, how the page works, and how the experience guides a potential client from curiosity to action.

Thoughtful design should feel like you — and work for your business.

How I got Here

A creative career built across different worlds.

I started with advertising and marketing, where I learned that design is never just decoration — it has a job to do.

Education taught me how to communicate clearly, listen carefully, and make complicated ideas easier to understand. Graphic design and illustration gave me another visual language. Then front-end web development brought everything together.

Today, those chapters are part of the same story: a studio shaped by communication, creativity, technology, and curiosity.

UX + USER-CENTERED THINKING

I care about how design feels and functions.

I’m especially drawn to UX — understanding how people move through digital experiences and making those experiences clearer, easier, and more intentional.

That interest naturally shapes the way I think about websites and digital design: not only how something looks, but how someone experiences it from the first click to the next decision.

Good design should make the next step feel obvious.

A little more personal

Creative by nature. Curious by default.

Illustration was one of the things that brought me back to creating for myself — and eventually helped shape the studio you see today.

I love the details: a beautiful typeface, an unexpected color combination, a clever layout, the tiny interaction that makes a website feel polished. I’m also the person who can happily spend far too long adjusting spacing until it finally feels right.

Outside the studio, I’m happiest spending time with my family and my two dogs, finding inspiration in everyday life, small details, and unexpected moments.

a few things about me

Beyond the studio.

Based in

Saint Paul, Minnesota

Languages

Illustration · Color Harmony · Beautiful Layouts · Visual Storytelling

Favorite Part

Seeing an idea click into place

Allways nearby

A sketchbook, a screen, and usually a dog

Readi to work together?

Let’s create something that brings your vision to life.

If you’re looking for a thoughtful, collaborative design process — with strategy behind the visuals — I’d love to hear what you’re working on.