CASE STUDY · BRAND IDENTITY
Pasion Fruit Beverage.
A playful tropical beverage identity built from the ground up — from brand name and logo to packaging, illustration, and campaign graphics.
Skills
Brand Identity · Label Design · Typography · Illustration
Tools
Illustrator · Photoshop
The PROJECT
From Idea to Identity.
Mmmm! is a passion fruit beverage brand I created as a graphic design school project. The goal was to design a complete product identity from scratch — including the brand name, logo, label, and packaging. I chose passion fruit as the product because of its vibrant, tropical personality. The kawaii-inspired character and playful typography reflect a fun, approachable brand aimed at young consumers who want something fresh and delicious.
Brand Personality
Playful · Tropical · Approachable
Deliverables
Logo · Label · Packaging · Posters · Social Graphics
The PROJECT
From Idea to Identity.
The brand identity was extended across multiple touchpoints — including a large-format poster for retail and event spaces, and a set of social media posts designed to bring the Mmmm! brand to life on Instagram. Every element, from the color palette to the logo, was designed to feel cohesive, tropical, and full of energy.